Triple A Sales · Head of Sales · Boston Based
I build sales organizations that perform predictably — not heroically. Over eleven years, I have been handed early-stage teams and emerging companies at inflection points, and left behind systems, culture, and revenue growth that outlasts my tenure. The proof is in the numbers. The method is in the playbook.
Every chapter in my career follows the same arc. I join an organization at an inflection point — a team that is underperforming, a company scaling faster than its infrastructure can support, a market that needs someone who can build the system and coach the people simultaneously.
I do not inherit finished things. I build them. Then they grow.
The throughline across every role is the same: clear expectations, disciplined coaching, and the operational infrastructure that makes the right behaviors visible, repeatable, and scalable — long after I am no longer the one driving them.
This playbook is the distillation of everything built and refined across eleven years of sales leadership — from individual contributor to Head of Sales to cybersecurity advisory. It is not a theory document. Every framework in it has been run in the field, tested under pressure, and refined through real results.
It was built as a resource for first-time sales leaders. It is also the clearest answer to the question a CEO or founder asks when evaluating a Head of Sales candidate: has this person built what I need to build?
Across every role, every team, every market condition. These are not slogans — they are operating principles that show up in how the team is built, how the culture runs, and how performance is managed.
"My goal is to build a team that performs because they are equipped — not because I am watching. When they can run without me in the room, I have done the job."
If you are building a sales organization and need someone who has done it before — from the first hire to a 150-person team — I would like to hear what the problem is.
40+ pages. 7 sections. Every framework tested in the field. Open it, read the first page, and tell me if it answers your question.
Open the playbook